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Colours v/s Colours

Colours v/s Colours

Limitation on use natural v/s synthetic colours Ever since its inception, the world has seen colours in all its forms. From fabrics and painting, to make-up and medicine, colours have been evidently present. The use of berries, barks, wood, lichen- literally anything that could impart colour has, ...
Hues to Drive Away the Blues

Hues to Drive Away the Blues

Use of colouring excipients to enhance aesthetic appearance of medicines Imagine, you have a headache. The doctor prescribes you a pill. Round and white. Now, imagine being prescribed a similar pill as a painkiller, anti-biotic, anti-fungal, too, in the same shape, colour, and size! Wouldn’t you be ...
Decoding the Colour Code

Decoding the Colour Code

Advantages of Surface Treated Pigment over normal Pigment. Today, the global beauty industry is estimated to be worth $500 billion* with an expected CAGR growth 7.14% from 2018 to 2023.1 The segment has been evolving ever since its inception – from using natural ingredients like berries and ...
Deconstructing the colour-rush!

Deconstructing the colour-rush!

Use of non-permitted colours in food as well as cosmetic and personal care Since childhood, we’ve been guided to eat more colourful foods like vegetables, fruits, grains, etc. But, with the world moving fast, people have resorted to faster solutions, be it food or cosmetics. Gradually, the ...
TEMPTATION vs REALITY

TEMPTATION vs REALITY

Application and safety protocols in the use of food colours What if you come to know that the drool-worthy 7-layered rainbow cake and the Instagrammable fancy red velvet shake comes with a side serve of hyper activity, allergic reactions, or maybe, even cancer? What would you call ...
2020 – A Classic Move by Pantone

2020 – A Classic Move by Pantone

As humans, our association with colours is extraordinary. In our everyday lives they influence emotions, perceptions, choices, and perhaps a lot of decisions. Marketers mindfully leverage this point to instigate sentiments and trigger desired behaviors in their prospective customers. From packaging to interiors, the application and use ...
New Regulations of Sunset Yellow in India

New Regulations of Sunset Yellow in India

The new regulation laid-down by BUREAU OF INDIAN STANDARDS brings more stringent parameters in the specification of Sunset Yellow with regard to safety for consumers in Indian market. This will lead to better quality products in-accordance with major international legislations in food. The following changes are to ...