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For generations, cosmetic colors have been a part of human culture, from crimson lips to malachite green eyeshadow. Ancient Egyptians and Sumerians were developing makeup methods as early as 4000 B.C. They employed clay, seaweed extract, semi-precious stones, turmeric, paprika, and various other natural elements to create ...

Colour psychology has always remained an important factor in food marketing. When you pass by a bakery, what attracts your attention is the vibrant colour coordination and diverse hues of cakes, cookies and doughnuts. In addition to the visual appeal, consumers place great importance on the safety ...

The chemistries of dyes are just as varied as the spectrum of colours. From dispersibility to absorption and lightfastness…the properties vary as per the nature of the dye molecule. The dye molecules are largely categorized as Oil-based dye molecules and water-based dye molecules.  Both dye molecules differ ...

Colours play an incredibly crucial role in pharmaceuticals. Companies that manufacture medicines, ranging from syrups, hard gelatine capsules, soft gelatine capsules and even ointments, spend a lot of time and effort in colour coding their products. For starters, the colours of medications begin their impact even before ...

Summer is around the corner, and so are the summer make-up looks. Besides warmer and brighter days, summer allows people to get back to playing with their favorite cosmetic products. From statement lips to bold brows and pastel eyes are poised to be the latest makeup trend ...

It would not come as a surprise to know that every product on the shelf contains chemicals in one form or the other. Be it cosmetics or cleaners, everything is a result of specific chemistries that combine multiple elements together. But, with the rampant use of chemicals ...

Dyes and pigments have been colouring our life for ages. From cosmetics to pharmaceuticals and food to plastics… dyes remain a constant in every product. Today, their application is not limited to any particular category and has extended into various applications. For obvious reasons now, the demand ...

Isn’t it surprising to learn that the earliest forms of written communication were done using black ink that was produced by mixing soot and vegetable gums in water while the pen was a reed with a small brush mounted on the end of it. It is today, ...

Pantone’s colour of the year, “Very Peri,” is a symbol of liberty that we all missed when the pandemic struck and forced us into a lockdown. There’s a different energy around as humans evolve and embrace a new culture that combines our physical and virtual presence. It’s ...